3 years on....

Nov 27, 2014

This week Pigtails and Pirates celebrates 3 years as a business!

I have always wondered about the “Why?” of my business (especially on challenging days!) Why do I do it? Why do I want to keep doing it? The “Why?” behind Pigtails and Pirates has changed over the 3 years we have been around.

Initally it started as I needed to do something for myself – I had left teaching to have my 2 children, at that stage they were 2 and 4. I was not ready to go back to work but I REALLY needed to do something for myself. I had gone to a friend’s (Hi Janene!) place for a weekend, and she is a talented quilt maker. I saw some of the things she had made and thought I should give it a go. I asked my mum for her old sewing machines and with the help (and I mean A LOT of help) from my friend and also from an Aunty of mine (Hi Jano!!) it still took me 2 days and some colourful language just to work out how to thread the machine.


This Dr Seuss Quilt was the very first thing I ever made.


It took me a number of months to make the quilt and I felt an immense feeling of pride when it was finished - and most importantly my children loved it. I also learnt that I was not going to become a quilter!

I had left over fabric from this quilt and decided to make my children some simple clothing. I showed a few friends and some of them suggested to me that I could sell them. I actually didn’t think I would sell anything but I spent time thinking of a business name (Pigtails and Pirates actually represents my son and daughter) and a logo and thought I would set up a business and a Facebook page just to showcase the items I would make for my children and it would be a bonus if anyone bought anything. 


Our first Logo

 Our original logo - Can still be seen on most of our childrens clothing.


18 months in I had developed a great understanding of the price of clothing. I now wondered if places could sell a t-shirt for say $5-$20 and make money off it even after manufacturing costs shipping costs, buying it wholesale etc – how much was the person who was making it getting paid? This is when the “Why?” of my business changed. I wanted to become a label that fought against fast fashion (I don’t produce clothing that is only designed to be worn for a few months and then thrown away) and produce high quality, ethically made fashion. I also wanted to offer employment locally and keep everything I did Australian made.

It was at this time I wanted to also move into ladies wear. I designed and made 4 items and got them photographed by a lovely photographer called Natasia at This Studio. This was the turning point for me with these items receiving very positive reviews on social media, and moved the business towards a greater focus on ladies wear

The very first ladies items for Pigtails and Pirates

The very first Pigtails and Pirates ladies clothing!


I now have a great small team of people around me that help in all aspects of the business. I would love for this to continue to grow as I am passionate about keeping my label Australian made and providing local employment.

In terms of designs we will be starting to do some more evening wear and hopefully in winter we will bring out a winter range, so stay tuned!


New designs

Some of our current dress - Have a look at more here


You can see a small video of me discussing Pigtails and Pirates here

Read more about our story in Adore Pinup Magazine  here


Thank you for your ongoing support. #supportethicallymade #supportaustralianmade


Stay Awesome!

Laura xox

At Pigtails and Pirates we are all about delivering you the timeless garments that are influenced by a bygone era. We specialize in Australian made and designed vintage style dresses, 1950s dresses, rockabilly dresses, pin up style dresses and swing dresses.

Our women’s fashion garments are perfect to wear to work so you can look stylish and modern with a twist of the 1950’s fashion styles and it goes without saying our dresses are right at home if you need vintage style dress for a party, brides maids or even a vintage wedding theme.

Our head fashion designer Laura Jones and her talented team are always creating new and innovative garments and featured in magazines around Australia and internationally. Make sure you keep an eye on our Facebook page and Instagram page to see all our new designs and to be kept up to date with latest offers and specials.

All our designs are ready to buy online now and we can even tailor a look just for you.

When you order one of our ready made Australian handmade dresses or skirts, we ship same day using Australia Post and all our garments are well packaged so they arrive in perfect condition.

We are located in Newcastle Australia and are so proud to be sending our vintage inspired 1950’s dresses across Australia and also now across the world. Please contact us if we can help you with sizes, designs or any special requests.

All of us here at Pigtails and Pirates hope you love our website as much as we do and we look forward to seeing you in our boutique fashion designs.